Rearview Advertising - Nissan's New Approach to Marketing their GT-R

It seems automotive companies are slowly beginning to realize that traditional advertising aggravates consumers and makes them feel stupid. If someone is genuinely interested in learning about a new car, they'll go online and do research - and it doesn't matter to them if someone (not to mention any names...*cough* Eminem) is driving a car in a commercial. A while back, I did a post about BMW's flash projection publicity stunt, and now Nissan is doing something interesting as well.

I'll let the video do the bulk of the explaining, but a couple ladies in a Nissan GT-R went driving around and slapping a film on Porsche owner's windshields to make it look like they're behind a GT-R. It looks like they're capitalizing off their Nürburgring lap time, which was faster than Porsche's.


Some people think that Nissan's actions border on vandalism, but I think it's clever marketing. Thoughts?