In conclusion, I gotta say that Ford done goofed on this one. Allowing Ferrari to use the "F150" name on their formula one car would not affect their business in any way, and it almost seems like bad publicity for them to pursue legal action.
Thursday, February 10, 2011
Ford Beats Ferrari - But Not on the Track
Those who keep up with auto industry news may know that Ferrari wanted to name their F1 car the "F150" and announced their intentions to do so a while back. Ford, however, had an issue with this and took legal action to protect their trademark "F150".
Here's where I disagree with Ford's actions. They claimed that Ferrari had misappropriated the F150 trademark in naming its new racing vehicle the "F150" in order to capitalize on and profit. For starters, how can you compare a truck to a formula one race car? The only reason Ferrari wanted the "F150" name for their F1 car is to celebrate 150 years of Italian unity, and they understandably don't understand Ford's intentions behind this legal action. Personally, I've gotta say that Ford is just flexing their muscles unnecessarily, simply because they can.
Ford also wanted damages for "cybersquatting" but I couldn't find out whether they are pursuing that since Ferrari has already withdrawn their proposal to use "F150" for their F1 car.
In conclusion, I gotta say that Ford done goofed on this one. Allowing Ferrari to use the "F150" name on their formula one car would not affect their business in any way, and it almost seems like bad publicity for them to pursue legal action.
In conclusion, I gotta say that Ford done goofed on this one. Allowing Ferrari to use the "F150" name on their formula one car would not affect their business in any way, and it almost seems like bad publicity for them to pursue legal action.
